Climate intelligence should be complete, continuous and grounded in real business activities, not assumptions or partial data coverage.

There was a time when sustainability teams spent their days chasing spreadsheets, emailing suppliers, and building carbon reports that were outdated before they were published. Climate work, for many, was more about documentation than real impact. That is changing. AI and automation are opening up a new chapter in sustainability, where data is available in real time, insights are sharper, and decisions are driven by precision rather than assumptions. The future of climate work is not about collecting data, but about using it.

Until recently, carbon accounting belonged firmly within the remit of sustainability teams, focused primarily on annual reports and compliance. Today, carbon data is emerging as a core business asset. Companies that treat emissions transparency as a tick-box exercise risk being left behind, while those that approach it strategically are unlocking operational efficiencies, investor confidence, and market leadership. Put simply, carbon accounting is no longer just a reporting requirement—it's now a C-suite responsibility.

Until recently, calculating the climate footprint of individual products was seen as a costly extra for sustainability leaders. Today, as technology evolves and expectations shift, Product Climate Footprints are becoming a competitive advantage and baseline requirement. With platforms like Green Effort automating what used to require months of manual work, the question isn't whether companies can provide PCFs, but whether they still have a reason not to.

Without complete climate data, companies miss opportunities to cut emissions and build resilient supply chains. Modern AI platforms like Green Effort now make 100% emissions coverage achievable without heavy manual effort.

While traditional reporting looks in the rear-view mirror, real-time data opens a live window into the impact of our actions. From lifecycle assessments to on-the-ground decisions, immediate insights empower businesses to react faster, act smarter, and stay aligned with their sustainability goals. This week, we dive into the shift from past-based reporting to present-moment clarity — and why it matters more than ever.

The climate crisis doesn’t wait, and neither should we. The EU’s OMNIBUS proposal to delay climate reporting requirements may seem like a relief for businesses, but it’s a dangerous misstep in the fight against global warming. With modern tools like Green Effort simplifying sustainability reporting, there’s no excuse for inaction. Every moment we delay locks in irreversible damage. The clock is ticking—let’s act now.

In decarbonisation, data matters—but not just any data. Spend-based CO2e estimates are flawed and misleading. Real transparency means basing 100% of emissions data on actual activity.

Businesses are increasingly recognizing that financial transactions hold the key to understanding their environmental impact. By linking carbon dioxide equivalent (CO2e) data to individual financial transactions organizations can achieve unprecedented granularity in emissions tracking. This approach not only aligns with global sustainability goals but also unlocks actionable insights for strategic decision-making.

In today's business landscape, sustainability is no longer confined to a single department but has become a crucial aspect of every facet of an organization. From purchasing to finance, and from brand communication to overall strategy, sustainability is reshaping how companies operate and compete.

Data collection is the backbone of accurate carbon accounting, yet it remains one of the most significant hurdles for companies aiming to measure and reduce their carbon emissions. The complexity of gathering granular, activity-based data across an organization and its supply chain often leads to inefficiencies and inaccuracies.

Read the story revealing why Green Effort.