While traditional reporting looks in the rear-view mirror, real-time data opens a live window into the impact of our actions. From lifecycle assessments to on-the-ground decisions, immediate insights empower businesses to react faster, act smarter, and stay aligned with their sustainability goals. This week, we dive into the shift from past-based reporting to present-moment clarity — and why it matters more than ever.

Data collection is the backbone of accurate carbon accounting, yet it remains one of the most significant hurdles for companies aiming to measure and reduce their carbon emissions. The complexity of gathering granular, activity-based data across an organization and its supply chain often leads to inefficiencies and inaccuracies.